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Insight & Opinion

Staycation booking rush bodes well for UK holiday home market

Author: Gemma

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Owners of holiday homes in the UK could see strong demand from guests this year, with figures showing a rush of bookings shortly after it was confirmed that Britons can take domestic breaks.

Holiday homes in the UK could prove to be a profitable investment this year, with consumers rushing to book domestic getaways after it was announced that people are allowed to stay overnight in self-contained accommodation.

Shortly after Boris Johnson confirmed the easing of Covid-19 lockdown restrictions to permit overnight stays, Hoseasons said it registered a booking every 11 seconds.

The company surpassed its previous record sales day, with bookings soaring by 270% compared to a year earlier. Cottages.com also set a new record after reservations increased by 455% year on year.

Simon Altham, chief commercial officer of Awaze UK, the parent company of both brands, said the “surge in demand” came as a surprise, even though the firm had anticipated higher levels of interest.

“All the evidence suggests that holidays remain a priority for most people, and this year more than ever the chance to get away is something customers are very much looking forward to,” he added.

The prime minister himself has been keen to encourage staycations, noting this week that the UK is “uniquely blessed with fantastic places to holiday, whether coastal or otherwise”.

He acknowledged that many people could feel the need to take a foreign holiday, but stressed: “There are fantastic, fantastic places, peerless, wonderful, superlative places in the UK to go on holiday and that’s certainly what I will be doing.”

It seems that, amid all the ongoing uncertainty created by the Covid-19 pandemic, the UK holiday home market could be one of the biggest beneficiaries of the economic rebound everyone is hoping for in the second half of the year. If you would like to learn more about this sector and the opportunities within it, download the Experience Invest UK Staycation Market Report

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