If you are offering any kind of property for sale, you are likely to have one important aim in mind – to achieve the price you want in the quickest possible time. The longer it remains on the market, the more likely you are to be losing money that you might not be able to recover by holding out for a better offer.
Achieving that sale may depend on making your property as attractive as possible to potential buyers – a question of presenting it in its best light. That is why staging is entering the vocabulary of an increasing number of property marketers.
What is staging?
It might sound like a term for a fashionable fad, but staging is based on the simple recognition of making the most of the way your property looks.
Whether you have a multi-million pound luxury property for sale in Mayfair or a more humble home in Huddersfield, selling a house (or flat) is all about putting it on show.
Showcasing a property can really make or break whether you get a sale. A staged property can create the image of the lifestyle your target market leads, so they feel at home and comfortable in the property. This feeling of attachment can lead to a sale.
We asked estate agent Best Gapp, which has branches in the Battersea and Brixton areas of south London, for advice on staging. Here are 4 ways to maximise a property and make it sale-ready.
1 Know your target market. Just as modern apartments appeal to young professionals, three-bedroom homes are popular with families. Remember to sell the dream to likely buyers by putting possessions on show that will appeal to them. For example, if you are selling a new-build apartment, furnish it with up to date pieces and keep technology on display. On the other hand, place family photographs around the living areas of a larger home.
2 Follow the TDS rule. T stands for Toss. Ditch anything you have not used during the past two years. You will also be clearing away clutter that sits uncomfortably on the bright new stage you want to create.
D is for Donate. Give items that are in reasonable condition but are no longer used to a charity shop (or sell them on eBay).
S is for Store. Put those items that are precious to you – but which potential buyers might find out of place and needlessly cluttering the stage set you are keen to create – into storage.
3 Keep it clean. While completely redecorating the whole of your home might be a needless expense, you should ensure that everything is clean, spick and span. If necessary, hire professional cleaners or other tradesmen to get the job done.
4 Use your imagination. Once you have grasped the essential principle of staging, you may realise that it is largely a question of your imagination and creativity in making a space that is pleasing to the eye and makes best use of the available space.
Questions of personal taste make it difficult to impose hard and fast rules on any aspect of interior design. By showcasing your home centre stage you are likely to be well on the way to the type of staging most likely to achieve a quick sale.
For further inspiration on how to stage your property, contact LDG, the central London estate agent specialist to find out how they can help you.